A bulk sale is a sale outside a seller's normal course of business and generally involves a large portion of a business' assets. In an asset sale, a firm sells some or all of its actual assets, either tangible or intangible.An asset sale occurs when the assets of your business are sold to a buyer. The court determined that the sale did not constitute a sale of all or substantially all of the Company's assets and therefore a vote was not required. In an asset sale, the new owner purchases the business's physical assets. The seller retains all rights to the legal entity. Asset Allocation is how the company value is divided up to report the sale to the federal government, and where applicable state government, for tax purposes. An "asset sale" refers to the acquisition of individual assets and liabilities. An asset sale is the purchase of individual assets and liabilities, whereas a stock sale is the purchase of the owner's shares of a corporation.