You can absolutely DIY the process of trademarking your logo. However, working with a lawyer can be beneficial. An experienced intellectual property lawyer can file your trademark application for you and handle all the paperwork on your behalf.
The symbol lets consumers and competitors know you're claiming the trademark as yours. You can use “TM” for goods or “SM” for services even if you haven't filed an application to register your trademark. Once you register your trademark with us, use an ® with the trademark.
Trademark your logo: Trademarking your logo provides legal protection and establishes your ownership rights. It prevents others from using your logo without permission and allows you to take legal action against infringers.
Keyboard Shortcut: On a Windows computer, you can use the keyboard shortcut “Alt + 0153” (numeric keypad) to insert the trademark symbol (™). Make sure the Num Lock is enabled. On a Mac, you can use the keyboard shortcut “Option + 2” to insert the trademark symbol.