High-traffic areas, such as busy highways or city centres, offer more exposure and increase the chances of your ad being seen due to rush hour traffic. For example, billboards on major highways reach thousands of commuters daily, leading to a significant increase in brand awareness and customer inquiries.
Most states, including Virginia, allow construction of new billboards in unzoned rural areas, in direct conflict with the original intent of the law. Twenty-four (24) states, including Virginia, allow billboard operators to cut down trees on public rights of way to improve the view of private billboards.
Richmond, VA Billboard Advertising Rates Previous Next Bulletin (Lg)Bulletin (Large Billboard)$4,000-$6,000 Previous Next Poster (Md) Poster (Medium Billboard) $1,500-$2,000 Previous Next Poster, Digi (Md) Digital Poster (Medium Digital Billboard) $2,000-$2,5001 more row
In almost all states, localities may ban billboards outright or may restrict the size and types of billboards that are allowed. The only thing they cannot restrict is the content and what appears on the billboard.