Examples include: Bait and switch tactics. Incorrect pricing or misleading price information.In California, class action lawyers wield two powerful tools: the Unfair Competition Law,. Jonathan Swift would be proud. The following examples highlight more precisely the dilemmas implicit in the statute's current procedural posture: 1. California's Unfair Competition Law, or UCL, protects consumers from any "unfair, unlawful, or fraudulent business act or practice. In California, plaintiffs' lawyers and state and local prosecutors wield two powerful tools: the. It could also be the case that you are being accused of creating unfair competition, but haven't violated any state or federal laws. Trademark infringement, false advertising and exposing trade secrets are all types of unfair competition that are actionable in a court of law. Trade secret and unfair competition laws in California are complex.