NIKE, Inc. and the National Football League today announced a landmark 10-year partnership extension, cementing their commitment to shaping the future of football and driving growth, innovation, and progress across the sport.
NIKE, Inc. and the National Football League today announced a landmark 10-year partnership extension, cementing their commitment to shaping the future of football and driving growth, innovation, and progress across the sport.
Nike's deal with the NFL now extends through 2038. Nike will continue to be the exclusive uniform provider for the NFL through 2038, a position it has held since 2012. The deal comes after the NFL briefly held talks with other bidders competing for the agreement.
Under the terms of the deal, Nike will continue to be the exclusive provider of uniforms and sideline, practice and base layer apparel for all 32 NFL teams through 2038. Nike has been the NFL's exclusive apparel provider since 2012.
So all those things, that when you have that iconic brand, Nike, is behind that with the NFL, we think that's a powerful combination.” The core of the deal will remain largely the same. Nike will continue to be the exclusive provider of uniforms and sideline, practice, and base layer apparel.
Under the terms of the deal, Nike will continue to be the exclusive provider of uniforms and sideline, practice and base layer apparel for all 32 NFL teams through 2038.
“Nike has been an invaluable partner since 2012 and we couldn't be more excited to have them onboard for years to come,” says NFL Commissioner Roger Goodell.
“Nike has been an invaluable partner since 2012 and we couldn't be more excited to have them onboard for years to come,” said NFL Commissioner Roger Goodell.
Despite being a top-performing athletic footwear company with a global brand presence and dominant track record, Berkshire Hathaway chair Warren Buffett has refrained from buying Nike stock. Buffett is known for his selective approach to investing in valuable companies at reasonable prices.
Nike has a wide range of internal and external stakeholders. Internally, its main stakeholders are shareholders, executives, employees, and celebrity endorsers. Externally, its key stakeholders are suppliers and their employees, customers, and communities.