Social media influencers and celebrity influencers have built trust with their followers and are viewed as experts in their industry. Like with any partnership, companies should have an influencer contract or written agreement in place that outlines the relationship terms between the influencer and the brand.
Know your goals, understand the influencer's goals, be transparent, offer value, negotiate, and put the agreement in writing. With these steps in mind, you will find yourself negotiating a partnership that benefits both your brand and the influencer.
Key elements of an Influencer contract Standard Term Agreements. This section should include the basics including, ... Scope of work. This section should include all of the details about the partnership. Advertising Regulation Requirements. Compensation. Confidentiality and Exclusivity. Standard Conditions.
An Influencer Agreement is a legal document which sets out the agreement between the Influencer and the Brand in relation to the rights and obligations of each party.
Although you might be following an influencer on Instagram, it's often best to contact them via email, not via DM. Emails are more professional, and they tend to elicit a higher response rate. You can probably find an influencer's email address on their social media bio or website.
What should you include in your influencer contract? Non-disclosure and confidentiality agreement. Compensation model. Timelines and milestones. Brand campaign guidelines. Influencer campaign guidelines. Consumer privacy law. Campaign deliverables. Brand exclusivity.
8 steps on how to collaborate with influencers Set clear goals and KPIs. Be easy to work with and personalize the collaborative relationship. Create compelling offers using discount/coupon codes. Encourage user-generated content with giveaway events. Launch contests and have your influencers promote them.