The short answer is yes, influencers need an LLC. Even if you are making a few thousand dollars, you should form an LLC to protect you and add legitimacy to your brand. If you're an influencer or content creator making $20,000+ a year from your content, you might be wondering, Do influencers need to set up an LLC?
What should you include in your influencer contract? Non-disclosure and confidentiality agreement. Compensation model. Timelines and milestones. Brand campaign guidelines. Influencer campaign guidelines. Consumer privacy law. Campaign deliverables. Brand exclusivity.
An Influencer Agreement is a legal document which sets out the agreement between the Influencer and the Brand in relation to the rights and obligations of each party.
Social media influencers and celebrity influencers have built trust with their followers and are viewed as experts in their industry. Like with any partnership, companies should have an influencer contract or written agreement in place that outlines the relationship terms between the influencer and the brand.
Know your goals, understand the influencer's goals, be transparent, offer value, negotiate, and put the agreement in writing. With these steps in mind, you will find yourself negotiating a partnership that benefits both your brand and the influencer.