What should you include in your influencer contract? Non-disclosure and confidentiality agreement. Compensation model. Timelines and milestones. Brand campaign guidelines. Influencer campaign guidelines. Consumer privacy law. Campaign deliverables. Brand exclusivity.
Social media influencers and celebrity influencers have built trust with their followers and are viewed as experts in their industry. Like with any partnership, companies should have an influencer contract or written agreement in place that outlines the relationship terms between the influencer and the brand.
Know your goals, understand the influencer's goals, be transparent, offer value, negotiate, and put the agreement in writing. With these steps in mind, you will find yourself negotiating a partnership that benefits both your brand and the influencer.
An Influencer Agreement is a legal document which sets out the agreement between the Influencer and the Brand in relation to the rights and obligations of each party.
8 steps on how to collaborate with influencers Set clear goals and KPIs. Be easy to work with and personalize the collaborative relationship. Create compelling offers using discount/coupon codes. Encourage user-generated content with giveaway events. Launch contests and have your influencers promote them.
For example, the influencer marketing agreement may detail that the influencer is to provide three Instagram posts and five stories by a certain date. In exchange, the company will provide monetary compensation or product(s) of a certain value to the social media influencer.
Write the contract in six steps Start with a contract template. Open with the basic information. Describe in detail what you have agreed to. Include a description of how the contract will be ended. Write into the contract which laws apply and how disputes will be resolved. Include space for signatures.
An influencer contract is essential for both brands and influencers because it establishes a clear, formal agreement on the terms of the influencer marketing collaboration. This not only protects both parties legally but also helps prevent misunderstandings or disputes that could arise during or after a campaign.