When your company is accepted to our Flagship Accelerator, we offer a seed investment of $150,000 for a 6% stake.
In summary, 1% equity can be a good offer if the startup has strong potential, your role is significant, and the overall compensation package is competitive. However, it could also be seen as low depending on the context. It's essential to assess all these factors before making a decision.
Timing is important. Wait until the company has achieved some key milestones or metrics that demonstrate its potential. Quantify your value. Propose an equity split that aligns with industry norms. Frame it as an investment in the company's future. Be willing to negotiate. Time it appropriately.
As a rule of thumb, a non-founder CEO joining an early-stage startup (that has been running less than a year) would receive 7-10% equity. Other C-level execs would receive 1-5% equity that vests over time (usually 4 years).
The short answer to "how much equity should a founder keep" is founders should keep at least 50% equity in a startup for as long as possible, while investors get between 20 and 30%. There should also be a 10 to 20% portion set aside for employee stock options and, in some cases, about 5% left in a reserve pool.
To calculate equity in a startup, your percentage of ownership is equal to the number of shares you own divided by the total number of shares available. This calculation helps founders and investors understand their stake in the company and the value of their investment as the company grows.
Angel and venture capital investors are great, but they must not take more shares than you're willing to give up. On average, founders offer 10-20% of their equity during a seed round. You should always avoid offering over 25% during this stage. As you progress beyond this stage, you will have less equity to offer.