It is illegal in Nevada to disseminate or distribute false or misleading advertising under NRS 207.171. Being sued and/or convicted of false or misleading advertising have both civil and criminal consequences.
1. No vehicle dealer or rebuilder may employ "bait and switch" advertising or otherwise intentionally publish, display or circulate any advertising which is misleading or inaccurate in any material particular or which misrepresents any of the products sold, leased, manufactured, handled or furnished to the public.
A person engages in a “deceptive trade practice” when in the course of his or her business or occupation he or she knowingly: (a) Conducts the business or occupation without all required state, county or city licenses. (b) Fails to disclose a material fact in connection with the sale or lease of goods or services.
Code § 17535. In addition, the Attorney General “or any district attorney, county counsel, city attorney, or city prosecutor in California” may bring a claim under the False Advertising Law for not only restitution and an injunction but civil penalties of up to $2,500.00 per violation.
NRS 207.171 is the Nevada statute that prohibits using false or misleading advertisements. False ads are a crime even if no one is deceived or sustains losses. NRS 207.175 makes deceptive advertising a misdemeanor for a first- or second offense, carrying up to six months in jail and/or $1,000.
To establish that an advertisement is false, a plaintiff must prove five things: (1) a false statement of fact has been made about the advertiser's own or another person's goods, services, or commercial activity; (2) the statement either deceives or has the potential to deceive a substantial portion of its targeted ...
If you incurred damages as a result of deceptive advertising like bait and switch, you may be able to file a false advertising lawsuit with the help of an attorney.
Nevada Consumer Affairs: The Office of Nevada Consumer Affairs investigates consumer complaints pertaining to deceptive and fraudulent business practices.