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In agency-speak, a retainer agreement is an ongoing month-to-month agreement between a service provider and their client. Think of a retainer contract as a work-for-hire agreement where you complete either a set amount of work for the client on a monthly basis or commit a set number of hours to their work.
A retainer agreement is a contract between a client and a professional who requires an upfront payment applied to future work. A retainer can be set up as a one-time payment or for a recurring period. The agreement will detail compensation, hours, contingencies, and any other terms for the services provided.
Retainer fees are usually based on the hourly or daily rate you would normally charge under a more traditional pricing model. In the case of pay-for-access contracts, you'll base your rate on the added market value it creates for your client.
Retainers are typically long-term agreements, lasting anywhere from six months to several years. They're usually structured as monthly or quarterly payments, with the agency billing the client in advance for its services.
Negotiate the terms of your retainer work with your client. Decide exactly what services you will provide. Agree upon how your client will be charged if you go over budget on a specific project. Most important, determine when and how your client will deliver payment to you.