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You meet with or speak with a stockbroker, who accepts your market orders and facilitates payments between you and other trading parties. Unless you are borrowing on margin, you have a cash account with your broker to help identify your investor profile. You buy at the offer (or ask) price and sell at the bid price.
For example, if there were 1 million shares of a company's stock outstanding prior to a private placement offering of 100,000 shares, then the private placement would result in existing shareholders having 10 percent less of an equity interest in the company.
Issuing in the private placement market offers companies a variety of advantages, including maintaining confidentiality, accessing long-term, fixed-rate capital, diversifying financing sources and creating additional financing capacity.
Placement refers to the sale of securities to a group of investors, either on a public or private level. A public offering would typically involve registering with the Securities and Exchange Commission, while a private placement is exempt from registering.