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A Testimonial Release is a one-sided agreement that allows a person or company the rights to a testimonial someone has written for them. It's a one-sided agreement because only the person who wrote the testimonial (the one releasing the rights), the "releasor," signs the agreement and makes any promises.
What are Customer Testimonials? Customer testimonials are statements made by actual customers that affirm the value of a product or service. They're usually made voluntarily by satisfied customers, often without compensation. When celebrities, spokespersons, or influencers endorse a product they receive payment.
Include a self-addressed stamped envelope with any testimonial request you send through the mail. You might also ask customers to sign a short statement giving you permission to use their testimonials for marketing purposes.
False testimonials are false advertising, and their use can result in civil and criminal penalties. You must get permission from the customer before using the customer's name or likeness in a review. Testimonials must be accurate.