Checklist - Direct Mail Campaign

 Checklist - Direct Mail Campaign
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US-03054BG
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Description

Direct marketing is the distribution of information, products or services through any advertising medium that requires the individual to respond directly to the advertiser. Direct mail is a method of advertising a product or service using letters, cards or leaflets sent through the post, or via fax or email, and personally addressed to a selected list of individuals or organizations.

This checklist provides guidance for those who wish to undertake a direct mail advertising campaign.

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