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A matching campaign is one where a donor (which can be an individual, group, or foundation) has pledged to give a significant financial contribution to the charity to match all donations from other supporters within a certain timeframe, up to their pledged amount.
Employee matching gift programs are corporate giving programs in which the company matches donations made by employees to eligible nonprofit organizations. It's an easy way to double your contribution to us!
How To Get Matching Funds from a Major Donor Review your major donors for the right donor(s) Look for a donor who either a) hasn't given a gift yet this year, or b) you think has the capacity to give another gift at year-end.Approach the donor with a question.Share the stats with them.Give them a deadline.
Best Practices for Leveraging Matching Gift Upsells Provide access to matching gift program data. One of the best ways to encourage matching gift upsells is by sharing company-specific matching gift details with donors.Incorporate suggested donation sizes.Look for software that automates the upsell process.
Corporate matching gifts are a type of philanthropy in which companies financially match donations that their employees make to nonprofit organizations. When an employee makes a donation, they'll request the matching gift from their employer, who then makes their own donation.
5 Matching Gift Marketing Tips Dedicated Matching Gift Pages. Beyond featuring your company search tool within your donation process, there are other ways you can educate your supporters about matching gifts and raise awareness.Email Outreach.Social Media.Direct Mail.
The simplest way is to use matching gift automation software, such as 360MatchPro by Double the Donation. It tells donors if they're eligible for corporate matches and provides the link to their employer's request form.
Requesting a matching gift is normally a five-minute process which must be initiated by the donor. You can do this by filling out and submitting a paper match form provided by your employer or through an electronic submission process.
More and more companies are offering corporate matching gift programs in order to prioritize corporate social responsibility (also known as CSR). Through these programs, businesses match an employee's donation to select nonprofits and double, or sometimes even triple, the impact.
Finding the right matching donor(s) Your fundraising pitch can be stronger with matching donors. Take your giving day campaigns one step further by identifying a matching gift component to the campaign. In fact, doing so increases the likelihood that donors will give by 22 percent!