West Virginia Value Added Reseller Agreement
Description
How to fill out Value Added Reseller Agreement?
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FAQ
Manufacturers outsource their sales function for two main reasons. First, the companies boast intimate knowledge of the market and can penetrate different markets with ease compared to primary producers. Second, value-added resellers facilitate direct sales to focus more on larger accounts.
The VAR buys products from the manufacturer and then resells them to its customers, adding value by offering additional services, support, and customization. For example, a software company provides a customer relationship management (CRM) software program for travel agencies.
Most resellers are retail organizations. These include grocery stores, department stores and specialty stores, such as home improvement or pet supply stores. There are many different types of retailers, from Wal-Mart to Macy's to the boutique on Main Street.
For example, a retail seller of computers can add value by including software or computer accessories with the basic product ? the computer. Companies with strong branding can add value to their products or services simply by using the company's logo to sell a product.
Reseller Agreements should specify the details of the product or service delivery. Both parties should have a mutual understanding of the delivery terms, including the timelines, delivery responsibilities, delivery location, and method.
Contents Defining the scope of the reseller agreement. Outlining the duration of the agreement. Outlining the rights and obligations of the reseller and the customer. Outlining the scope of the reseller's services. Outlining any exclusions. Setting out payment terms. Stating the payment terms.
VARs are frequently referred to as trusted advisors, and many seek to establish long-term relationships with their customers. VARs only mark up a product a small amount; their revenue typically comes from the value-added products and services.
Value-added resellers include technology service companies, auto dealerships and even furniture companies. Technology service companies often offer a range of value-added products or services, such as extended warranties, service contracts, supplemental hardware, software, and installation and setup services.
