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A license granting permission to synchronize a song with moving images on a screen - generally in television, film, or advertisements. Sync licenses are required from both the recording owner and the composition owner when a song is used, and they are most often paid as a one-time up-front fee.
Note that synchronization licenses are for video products (DVDs, YouTube videos, other web videos, and slideshows). If you are creating an audio-only product, such as CDs or vinyl records, you need a mechanical license instead. Mechanical is for audio-only, synchronization is for video.
Synch License: This is the license that grants you the right to synchronize a composition and/or master recording, as applicable, with a visual media project (film, advert, television program, etc.).
A synchronization license pays a royalty to the copyright holder (owner) of the composition (song). This is typically the composer or their publisher.
A public performance license is an agreement between a music user and the owner of a copyrighted composition (song), that grants permission to play the song in public, online, or on radio. This permission is also called public performance rights, performance rights, and performing rights.
If you are releasing a video, commercial, presentation, film, or TV show that contains music that you didn't write yourself, you need to contact the owner of that music and secure a synchronization license. This applies even if you are singing your own version of the song.