Wisconsin Strategic Alliance Agreement Contract

State:
Multi-State
Control #:
US-EG-9387
Format:
Word; 
Rich Text
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Description

Strategic Alliance Agreement between Infocast Corporation and Tmanage, Inc. regarding jointly marketing and selling Infocast products dated November 29, 1999. 8 pages.
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FAQ

Risks. Using and operating strategic alliances does not only bring chances and benefits. There are also risks and limitations that have to be taken in consideration. Failures are often attributed to unrealistic expectations, lack of commitment, cultural differences, strategic goal divergence and insufficient trust.

The key elements of a strategic alliance agreement include the purpose of the agreement, the obligations of each party, any financial arrangements, confidentiality, dispute resolution and termination provisions.

Step 1: Identify Potential Partners. ... Step 2: Research Potential Partners. ... Step 3: Make the First Call. ... Step 4: The First Meeting. ... Step 5: Identify Specific Opportunities. ... Step 6: Establish Revenue/Profit Goals. ... Step 7: Develop an Agenda. ... Step 8: Present the Plan.

Potential Conflicts of Interest When two companies enter into a strategic alliance, disputes of interest may arise. The partners may have different priorities, business strategies, or desired outcomes, leading to disagreements and compromises during decision-making processes.

A disadvantage of strategic alliances a company may experience is communication challenges. This may happen because a company may have challenges sharing information with its alliances or it may communicate differently than how the other company communicates.

This type of risk means companies are uncertain about the market, trends, and relevant events related to a partner. Changes in the business environment can threaten a strategic partnership and affect business strategies. Although firms can build trust with partners, they may still worry about the outcome of products.

The deal between Starbucks and Barnes & Noble is a classic example of a strategic alliance. Starbucks brews the coffee. Barnes & Noble stocks the books. Both companies do what they do best while sharing the costs of space to the benefit of both companies.

Strategic partners also benefit from shared risks and increased brand awareness. On the other hand, the primary disadvantages of strategic alliances are conflicts of interest, lack of commitment and transparency, increased liability, and shared profits.

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Wisconsin Strategic Alliance Agreement Contract