At the top of your sales letter, use a strong headline that states the most important benefit you are offering. This headline should be bold and a larger font size than the font size you use for the body text in your sales letter.
-Use a friendly conversational style. Write your sales letter as if you were talking to a friend.
-Your sales letter needs to explain the benefits your potential customer will receive.
-Ask your prospect to take action such as to call you for more information, to visit your website, to complete and order form, etc. If you do not ask your prospects to take action, they won't.
-Include testimonials from customers. Testimonials are one of the most powerful sales tools available, so always include at least one testimonial in your sales letters.
-Make sure to include all of your contact information - telephone number, fax number, email address, postal address, and your website address.
-Consider enclosing a small, inexpensive free gift. Make sure the gift has your company name and contact information on it and that the gift is something a person would want to keep - such as a nice pen, a good highlighter, etc.
Wisconsin Sample of a Sales Proposal Letter
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Multi-State
Control #:
US-04069BG
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Word;
Rich Text
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FAQ
Basic components of a proposalAbstract/Summary. The abstract is the most important component of the proposal.Statement of Need. What is the issue that you are addressing and why does it matter?Project Activity, Methodology and Outcomes.Evaluation.Dissemination.Budget and Continuation Funding.
Here are five elements your sales proposal should include making it persuasive and powerful.An executive summary.The appropriate level of detail.A reason to buy now.An outline of next steps.Easy to read, persuasive design.
How to write a sales proposalWrite an outline.Define your prospect's problem.Write an executive summary.Do market research.Offer the solution.Identify the deliverables.Know your audience.Be detailed and transparent with pricing.More items...?
Here's the general structure of a proposal: As you can see, a proposal generally consists of: Introduction: A brief overview of the problem, solution, costs, and benefits. Issue: The main definition of the issue, including subject, purpose, main argument, background information and importance.
7 strategies for writing a winning sales proposalBe brief. The longer your proposal, the less likely your prospect will finish it.Customize your template.Focus on solving problems, not deliverables.Give them options.Order prices high to low.Use visuals.Keep it simple.
How to Write a Proposal Letter in 5 Simple StepsIdentify the Client's Key Business Need(s)Recommend a Solution to Meet Those Needs.Explain Your Basic Approach.Mention A Few of Your Most Important Differentiators.Finish with a Call to Action.
How to write a proposal letterIntroduce yourself and provide background information.State your purpose for the proposal.Define your goals and objectives.Highlight what sets you apart.Briefly discuss the budget and how funds will be used.Finish with a call to action and request a follow-up.More items...?
The 10 essential elements every sales proposal must havePersonalized cover letter.Know your customer's motivations.Executive summary.Outcomes.Interactive pricing tables.Compelling imagery.Make an action plan.Include social proof.More items...?
The 10 essential elements every sales proposal must havePersonalized cover letter.Know your customer's motivations.Executive summary.Outcomes.Interactive pricing tables.Compelling imagery.Make an action plan.Include social proof.More items...?
A description of the product/service to be purchased. The key benefits of the product/service. Why the product/service should be purchased now. Mention of any warranties, guarantees, special terms that apply.
