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Second only to payroll, franchise fees represent one of the largest operating expenses for most hotels. Hotel franchise fees are compensation paid by the franchisee to the franchisor for the use of the brand's name, logo, goodwill, marketing, and referral and reservation systems.
A typical franchise agreement should include clauses pertaining to location, duration, operation, fees, and use of intellectual property.
With a franchise agreement, the hotel owner receives permission to use the brand name, trademarks, logos, as well as access to the brand's loyalty program, distribution channels, and central reservation system.
Franchise agreements vary between different franchises, but these seven areas should be addressed in every franchise agreement. Use of Trademarks. Location of the Franchise. Term of the Franchise. Franchisee's Fees and Other Payments. Obligations and Duties of the Franchisor. Restriction on Goods and Services Offered.
In exchange for the right to use the franchisor's name and benefit from the franchisor's assistance, you will pay some or all of the following: Initial Franchise Fee and Other Expenses. ... Continuing Royalty Payments. ... Advertising Fees. ... Site Approval. ... Design or Appearance Standards. ... Restrictions on Goods and Services You Sell.
The key elements of a franchise agreement generally include: Territory rights. ... Minimum performance standards. ... Franchisors services requirements. ... Franchisee payments. ... Trademark use. ... Advertising standards. ... Exclusivity clause. ... Insurance requirements.
5 Factors to Consider Before Buying a Franchise Due Diligence is Critical. ... Review and Evaluate the Franchisor's FDD with a Qualified Professional. ... Contact Existing Franchisees. ... Know that Franchise Agreements are Indeed Negotiable. ... Be Prepared: Sometimes You May Need to "Walk Away"
What: The agreement should include a detailed description of the business operation and any relevant metrics. Requirements set by the franchisor?including how the property is to be maintained, how much insurance must be carried, how records must be kept, what hours the business must be open should all be detailed.