15.4 Definition-Trade Name/Commercial Name is a type of intellectual property that is used to protect a company's brand or product. It is typically a made-up name, phrase, logo, or other symbol that is associated with a company and used to distinguish its products or services from those of other companies. Trade names are also known as commercial names or brand names. There are two types of trade names: registered and unregistered. A registered trade name is one that has been officially registered with the appropriate state or federal office and has legal protection. An unregistered trade name is one that has not been officially registered and does not have legal protection.
15.4 Definition-Trade Name/Commercial Name
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US-JURY-9THCIR-15-4
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Sample Jury Instructions from the 9th Circuit Federal Court of Appeals. http://www3.ce9.uscourts.gov/jury-instructions/
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FAQ
A trade name is used in the course of business that doesn't include the full legal name of the business. On the other hand, a brand name is a name given by an organization to a particular product or service.
A trade name is an official name under which an individual or company conducts business. A trademark offers companies legal protection for a particular brand, which may be associated with a trade name.
Legal Definition trade name. noun. : a name or mark that is used by a person (as an individual proprietor or a corporation) to identify that person's business or vocation and that may also be used as a trademark or service mark. Note: Like a trademark or service mark, a trade name is protected by law against
A trade name is an official name under the company to promote its brand, services, or product. It is different from the registered company's name. An owner of the company has numerous choices for a trading name. It is commonly known as 'Doing Business As' (DBA) in the United States.
A legal name must be registered with a state government and includes a legal ending, such as an LLC or LLP, after the title. This is used in communicating with the government. A trade name is generally considered the name a business uses for advertising and sales purposes.
A brand name may be a company name or a name ascribed to a particular product or service. It is what the company uses to represent its goods and services and what consumers use to refer back these goods and services to their source. A trade mark is an intellectual property right that protects a brand.
A brand name is the name that you use to identify the family of products or services that you offer or a single line of products or services that you offer. For example, Nike is the brand name used on most products manufactured by Nike, Inc. In this example, the business name and brand name are the same.
A good example of this is Walmart. Walmart's legal business name is Wal-Mart Inc. but its trade name is just Walmart?that's the name it uses on its advertising and website, and what most people refer to it as.