12.21 Definition: Motivating Factor is an incentive, stimulus or reward that encourages an individual to take action or perform a task. Motivating Factors can be either intrinsic or extrinsic. Intrinsic Motivating Factors are those that are personally meaningful to the individual, such as a sense of achievement or personal satisfaction. Extrinsic Motivating Factors are those that come from outside sources, such as money, recognition or rewards. Motivating Factors have been shown to be important in maintaining motivation and commitment to a task or goal.