A Sales Agency Agreement where Agent and Client are Business Competitors in Same Market is a contract between two companies in the same industry, where one company (the Agent) is hired by another (the Client) to represent them in sales efforts. This type of agreement is used when the Client does not have the capability to directly engage in sales activities, such as a lack of resources or personnel. It can also be used to help the Client gain access to markets they do not have a presence in, or to help them gain a competitive edge in their existing market. There are various types of Sales Agency Agreements where Agent and Client are Business Competitors in Same Market, such as exclusive agreements, non-exclusive agreements, and limited agreements. An exclusive agreement gives the Agent the exclusive right to represent the Client in a given region or market, and the Agent must agree to not represent any other competitors in the same market. A non-exclusive agreement gives the Agent the right to represent the Client in a given market, but the Agent is not limited to just one Client and can represent others in the same market. A limited agreement gives the Agent the right to represent the Client in a limited way, such as for a specified period of time, or only in certain geographic locations.