Sample of a Sales Proposal Letter

State:
Multi-State
Control #:
US-04069BG
Format:
Word; 
Rich Text
Instant download

Description

At the top of your sales letter, use a strong headline that states the most important benefit you are offering. This headline should be bold and a larger font size than the font size you use for the body text in your sales letter.
-Use a friendly conversational style. Write your sales letter as if you were talking to a friend.
-Your sales letter needs to explain the benefits your potential customer will receive.
-Ask your prospect to take action such as to call you for more information, to visit your website, to complete and order form, etc. If you do not ask your prospects to take action, they won't.
-Include testimonials from customers. Testimonials are one of the most powerful sales tools available, so always include at least one testimonial in your sales letters.
-Make sure to include all of your contact information - telephone number, fax number, email address, postal address, and your website address.
-Consider enclosing a small, inexpensive free gift. Make sure the gift has your company name and contact information on it and that the gift is something a person would want to keep - such as a nice pen, a good highlighter, etc.

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FAQ

Create a business header. Write your contact information at the top of the letter followed by the date. Address the recipient properly. Include relevant background details. State the purpose of the proposal. Include a request to follow up. Include supporting documentation.

Introduce yourself and provide background information. State your purpose for the proposal. Define your goals and objectives. Highlight what sets you apart. Briefly discuss the budget and how funds will be used. Finish with a call to action and request a follow-up. Close the letter and provide contact details.

The purpose of a sales letter is to persuade a specific reader to purchase a service or product. This is a persuasive letter, and must both enhance the author's credibility while also advertising the product or service. Follow the formatting for a business letter. (Refer to the Formatting a Business Letter resource.)

Write a catchy headline that grabs your customer's attention. Hook the reader by identifying what they need and why. Include bullet points with key information. Use testimonials or statistics. Give readers a call to action. Offer something to the customer that is limited in time or quantity.

A sales letter is a piece of direct mail which is designed to persuade the reader to purchase a particular product or service in the absence of a salesman.

The Opening. You need to start off with something that will immediately capture and hold your readers' attention. The Description or Explanation. The Motive or Reason Why. The Proof or Guarantee. The Snapper or Penalty. The Close.

1Introduce yourself and provide background information.2State your purpose for the proposal.3Define your goals and objectives.4Highlight what sets you apart.5Briefly discuss the budget and how funds will be used.6Finish with a call to action and request a follow-up.7Close the letter and provide contact details.

1Write your letter in a way that would make your reader think that your offer is a part of their needs.2Always include a description of what you are offering and the corresponding cost of the product/service.You may also see sponsorship proposal letters.FREE 6+ Sample Sales Proposal Letter Templates in PDF MS Word\nwww.sampletemplates.com > letter-templates > sales-proposal-letter

1Create An Outline. To make your proposal easier to create and to logically develop your content, create an outline of the information you will include.2Describe The Business. Tell prospective buyers what your business is.3Present Your Financial Data.4Project Future Earnings.5Make The Offer.6Add Support.

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Sample of a Sales Proposal Letter