Demographic Analysis Worksheet

State:
Multi-State
Control #:
US-04016BG
Format:
Word; 
Rich Text
Instant download

Description

This work sheet will help you define your target audience by describing its demographic characteristics. Answer all the questions on the work sheet. When you are finished, compare your demographic profile against the demographic makeup of your market area. This will help identify the number of people or businesses in your market area that match your demographic profile, which will help you determine the viability of your business. If you are selling to more than one demographic group, describe them in different work sheets.

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FAQ

Select a range of cells. Select the Quick Analysis button that appears at the bottom right corner of the selected data. Or, press Ctrl + Q. Select Charts. Hover over the chart types to preview a chart, and then select the chart you want.

Age. Gender. Race. Ethnicity. Geographic Area. Educational attainment. Income level.

Determine your purpose and goals for collecting demographic data. Keep your survey as brief as possible to get a greater number of responses. Ask people from a wide range of demographic groups to help you. Research the most current best-practices for collecting demographic information.

Determine where to gather the demographic data: age, gender, income, education, occupation, household size, marital status, home ownership or other variables. Review your company's database: sales figures, customer feedback forms, product registration records.

Demographic information examples include: age, race, ethnicity, gender, marital status, income, education, and employment. You can easily and effectively collect these types of information with survey questions.

Examples of demographic characteristics include age, race, gender, ethnicity, religion, income, education, home ownership, sexual orientation, marital status, family size, health and disability status, and psychiatric diagnosis.

It can be calculated by dividing the population 0-14 years and 65 years and older by the population that is in the 15-64 year age group. Example: A community has 41,650 children under age 14 and 6,800 persons age 65 and over. The total population is 85,000.

Demographic data is statistical data collected about the characteristics of the population, e.g. age, gender and income for example. It is usually used to research a product or service and how well it is selling, who likes it and/or in what areas it is most popular.

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Demographic Analysis Worksheet