Possible Research and Development Strategies
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FAQ
Research and development is more important to some companies than to others. For example, a computer software company would spend much more on R&D than a retail sales company would. Technology companies survive by developing more effective technology than their competitors.
Research into identifying materials or solution requirements. Development activities to create new product, process, software, etc. Building prototypes and testing both in-house and on-site. Planning R&D activities. Product design and testing. Solution integration and testing. Analysing results.
The four strategies of the Ansoff Matrix are: Market Penetration: This focuses on increasing sales of existing products to an existing market. Product Development: Focuses on introducing new products to an existing market. Market Development: This strategy focuses on entering a new market using existing products.
Cross-sell more products. Most innovative product or service. Grow sales from new products. Improve customer service. Cornering a young market. Product differentiation. Pricing strategies. Technological advantage.
Definition of Strategy and Strategy DevelopmentStrategy development is the process of researching and identifying strategic options, selecting the most promising and deciding how resources will be allocated across the organisation to achieve objectives.
Research and Development Issues Three major R&D approaches to implementing strategies. First firm to market new technological products. Innovative imitator of successful products. Low-cost producer of similar but less expensive products.
Other strategies in product development are finding ways to reduce costs, add a unique or specific feature or to improve product problems or glitches. Some strategies have one industry collaborate with another. An example of this type of strategy is Spotify teaming with Uber for a better user transportation experience.
Amazon is an example of a customer-oriented approach to product development strategy. Their product strategy is focused entirely around customer needs.This is a product development strategy that focuses on Amazon's internal process, in engaging with customers to create a specific product that meets an identified need.
An R&D strategy is defined a coherent set of interrelated choices across decision concerning: organizational architecture, processes, people, and project portfolios.
