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Research Ahead of Time. For most industries, there is more than one well-known event to choose from. Announce your presence. Today's marketing arena allows endless opportunities for announcing your presence before an event has even begun. Stand out from the crowd. Have something to offer attendees. Networking.
Promote Your Booth on Social Media. Build pre-event interest by promoting your booth on social media. Host a Booth Event. A celebrity signing, product demonstration or another booth event can give exhibitors a huge edge. Offer Something Unique. Make your booth stand out with a fun, unique and interactive attraction.
Add Value During "Off Hours" Motivated exhibitors will find a way to fill as much of their schedules as possible, but a few gaps may remain in between offical event activities. Set a Good Example. Walk a Mile in their Shoes. Be Transparent. Encourage Collaboration. Pursue Collaboration. Listen. Be Brave.
According to Entrepreneur.com, booth space at a craft fair typically costs between $200 and $300. Some fairs also charge a percentage of your sales. Craft fairs come in two basic forms: juried and non-juried. Vendors who want to sell their crafts at a juried show have to apply for the privilege.
Choose the right exhibition for your business. Taking part in a trade event or exhibition can be a huge step forward for your business. Promote your presence at the event. Marketing in advance. Set up a stand that demands attention. Connect with visitors. Follow up with your exhibition stand visitors.
Turn your booth into a game where you ask trivia questions related to your products and services, and hand out prizes to those who get the right answer. To make the game more fun, create a prize wheel that the person must spin after they correctly answer the question to determine their prize.
Engage attendees with a game. #MWL2014 was a blast! A far more effective way to attract people to your exhibition stand and generate high quality leads is by running a contest. Get in touch with trade publications before the show. Offer free Wi-Fi to draw tech-focused attendees to your stand.
Research Exhibitors. Describe Your Attendees. Bundle Other Opportunities. Provide the Facts. Start Early.
13 Smart Ways to Stand Out at Your Next Trade Show. Start long before you get there. Give away something unusual. Create buzz among attendees with humor. See what you're up against. Boast your "As Seen On" features. Invest in a great display. Hand out bigger reusable bags than the competition.