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The election of a consumer to opt out must be effective for a period of at least five years (the ?opt-out period?) beginning when the consumer's opt-out election is received and implemented, unless the consumer subsequently revokes the opt-out in writing or, if the consumer agrees, electronically.
Opt-out language should be included in the initial call-to-action, terms and conditions, and opt-in confirmation. While STOP is the standard word for opt-out requests, other words should be recognized, such as end, stop, quit, opt me out, opt-out, unsubscribe.
What is an Example of Opt-Out? An opt-out consent can be successfully implemented as follows: Indicate the ?Do Not Sell My Personal Information? button or link on the website's homepage as well as in the privacy policy enabling users to opt-out of the sale and sharing of their personal data.
Some common opt-out wording examples include ?unsubscribe? and ?unregister.? Having an opt-out option helps your business reduce the number of unopened emails and spam complaints.
Not choosing to subscribe to newsletters, unticking a previously ticked checkbox, not consenting to save personal details, rejecting the use of cookies, etc. are some examples of opt-out. E.g. Companies add an unsubscribe link at the end of their emails to let users opt out of emails.
Include an opt-out line at the end of each message, such as: ?Send STOP to unsubscribe.? You should also provide various contact options, in case customers need help with your product or simply want more details.