This is the agreement between the licensee and the manager, governing their relationships and rights. It addresses such things as the right to use name and likeness, content delivery, public appearances and telephone interviews, as well as copyright and confidentiality issues.
Puerto Rico Celebrity Name and Likeness Release for Use on a Web Site
Category:
State:
Multi-State
Control #:
US-DB1109AM
Format:
Word;
PDF;
Rich Text
Instant download
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How to fill out Celebrity Name And Likeness Release For Use On A Web Site?
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FAQ
You should consider contacting the person or their agent and get written permission before using any aspects of their identity. You may have to pay to obtain those rights.
Using a person's image for commercial purposes could expose you to a potential legal action for defamation and for 'passing off'. 'Passing off' means that an infringement of the law would take place if it could be inferred from your artwork that a link existed between you and another person when this was not the case.
Most often, the protectable trademarks of a famous person are his name, and sometimes his likeness. Not all personal names are trademarks. Indeed, not all celebrity names are trademarks. A trademark is a word, name, graphic, phrase, color, sound or even a smell that identifies a single source of goods or services.
You should consider contacting the person or their agent and get written permission before using any aspects of their identity. You may have to pay to obtain those rights. You need to investigate the use of a deceased person's name to determine if any rights still exist, and who holds those rights.
Many celebrities have succeeded in registering their names as trademarks including, U.S. President Donald Trump, First Lady Melania Trump, Beyonce´, Taylor Swift, Rihanna, Victoria Beckham, Justin Bieber, Bruce Springsteen, Katy Perry, Kylie Jenner etc.
Advertising often uses a reference to celebrity to create an impact. Sometimes this is done by agreement, and in return for a substantial fee, but sometimes, it is done without permission. Although this may not breach any laws or regulations, it should only be done after a careful analysis of all the risks.