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Key Takeaways. A licensing agreement allows one party (the licensee) to use and/or earn revenue from the property of the owner (the licensor). Licensing agreements generate revenues, called royalties, earned by a company for allowing its copyrighted or patented material to be used by another company.
To get back to basics, content licensing allows companies to republish or repurpose published material through a legal agreement often referred to as a copyright license. It's a flexible solution for companies looking to add to their digital magazines, blog posts or other content initiatives.
A content licensing agreement allows companies to repurpose or republish material through a legal contract. Often called a copyright license, it's a flexible solution for companies that wish to distribute previously published materials.