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Billboard companies simply can't afford to buy the land they need for advertising, so they lease it instead. They search for land with good counts of traffic, maximum visibility and the correct zoning. Once they've identified a parcel of suitable land, an approach to the landowner is made.
On average, traditional billboards cost anywhere between $750 per month and $14,000 or more, depending on all the above factors. Digital billboard advertisements, on the other hand, cost from $1,200 to above $15,000 monthly. Do you want to know the average cost by state? Check out this resource.
To become a billboard owner, you buy one that's already erected, place one on land you own or lease the right to erect a board from another landowner. Any of these approaches can provide you with a profitable stream of advertising income.
Outdoorbillboard.com is a good place to start if you're looking to buy a billboard. You can buy a billboard for between $650 and $2.4 million, then rent it out in six week increments. Prices vary by location. BillboardsForSale.org will also help you find billboards that you can afford.
According to AZ Central, even in remote locations, billboards can earn you a profit of about $5,000 per location. In busier areas, that can increase to about an average of $20,000. In the most heavily-trafficked and desired areas, billboards can generate more than $100,000.
Small to medium sized billboards can earn $300 to $2000 per month, while large ones can command prices between $1500 and $30,000.
If you decide to use a wooden structure, the approximate total costs, including construction costs, range between from $15,000 to $20,000 for a 14×48-foot billboard. For steel, however, you're looking at approximately $40,000 to $100,000 or more, and for a digital billboard, $154,000 or even more.
Start a billboard advertising company by following these 10 steps:Plan your Billboard Advertising Company.Form your Billboard Advertising Company into a Legal Entity.Register your Billboard Advertising Company for Taxes.Open a Business Bank Account & Credit Card.Set up Accounting for your Billboard Advertising Company.More items...?