North Carolina Grant of Right to Use Photographic Likeness for Advertising Purposes In North Carolina, a Grant of Right to Use Photographic Likeness for Advertising Purposes refers to a legal document granting permission to use an individual's likeness or image for advertising or promotional activities. This document is a crucial requirement when using someone's photograph, video, or any other depiction for commercial purposes in the state. The North Carolina Grant of Right to Use Photographic Likeness for Advertising Purposes outlines specific terms and conditions that govern the use of the individual's likeness. It ensures that the individual's rights and privacy are protected while allowing the advertiser or business to leverage their image for marketing activities. The grant typically includes the following key elements: 1. Identifying Parties: The document clearly states the identities of the parties involved, including the individual granting the rights (referred to as the "Granter") and the entity or business seeking to use the likeness (referred to as the "Grantee"). 2. Description of Likeness: The grant describes the specific elements of the individual's likeness that are authorized for use, such as photographs, videos, biographical information, or any other identifiable characteristics. 3. Purpose and Duration: The document specifies the purpose for which the likeness can be used, such as advertising campaigns, marketing materials, or promotional events. Additionally, it includes the duration of the grant, including the start and end dates of the agreement. 4. Financial Terms: The grant outlines any financial compensation associated with the use of the likeness, including one-time payments, royalties, or other agreed-upon arrangements. 5. Exclusivity and Territory: Depending on the agreement, the grant may specify whether the right to use the photographic likeness is exclusive or non-exclusive and the geographic territory in which it can be utilized. 6. Limitations and Restrictions: The document may include certain limitations or restrictions on the use of the likeness, such as prohibiting its use in certain industries or for specific purposes. Possible types of North Carolina Grant of Right to Use Photographic Likeness for Advertising Purposes: 1. Individual Grant: This type of grant involves a single individual granting permission to use their likeness for advertising purposes. It is commonly used when an advertiser seeks to feature or endorse a specific individual in their campaigns. 2. Group Grant: In some cases, a group of individuals may collectively grant permission to use their likenesses. This type of grant often occurs when multiple people appear in a photograph or video and all parties need to authorize its use for advertising. It is crucial for businesses, advertisers, and individuals to consult legal professionals familiar with North Carolina state laws to draft and execute a proper Grant of Right to Use Photographic Likeness for Advertising Purposes. This ensures that all parties' rights are protected, and the use of the likeness complies with applicable regulations.