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An example of a licensing agreement in the restaurant space would be when a McDonald's franchisee has a licensing agreement with the McDonald's Corporation that lets them use the company's branding and marketing materials.
A license and distribution agreement is a legal, written contract between two parties who wish to share the rights to a brand, patent, or trademark. Under this agreement, a property, brand, patent, or trademark holder gives a third party permission to use their property.
In a licence agreement, the business owner, the Licensor, grants a Licensee the right to use the Licensor's brand name and other intellectual property rights such as copyrights and trade secrets. The main difference between a distributorship and licensing is that the Licensee is responsible for any manufacturing.
Begin your license agreement by defining who all parties are. From there, add information about license grants, charges, licensee's obligations, intellectual property rights, limitation of liability, confidentiality, governing law, waivers, etc. End the template with an agreement form to sign.
8 Important Things to Look for in a Licensing Agreement Ownership. Performance Requirements. Exclusivity Clauses. Affiliates or Sub-Distributors. Termination Clauses. Product Liability. Length of the Relationship. Payments and Royalties.
A license and distribution agreement is a legal, written contract between two parties who wish to share the rights to a brand, patent, or trademark.
Key Takeaways. A licensing agreement allows one party (the licensee) to use and/or earn revenue from the property of the owner (the licensor). Licensing agreements generate revenues, called royalties, earned by a company for allowing its copyrighted or patented material to be used by another company.
A distribution agreement is a legal contract between your company and distributors, defining the guidelines to market and sell your products. A distribution agreement grants a distributor the rights to market and sell your company products.