This is the agreement between the licensee and the manager, governing their relationships and rights. It addresses such things as the right to use name and likeness, content delivery, public appearances and telephone interviews, as well as copyright and confidentiality issues.
Michigan Celebrity Name and Likeness Release for Use on a Web Site
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Multi-State
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US-DB1109AM
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Word;
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FAQ
In most states, you can be sued for using someone else's name, likeness, or other personal attributes without permission for an exploitative purpose. Usually, people run into trouble in this area when they use someone's name or photograph in a commercial setting, such as in advertising or other promotional activities.
Most often, the protectable trademarks of a famous person are his name, and sometimes his likeness. Not all personal names are trademarks. Indeed, not all celebrity names are trademarks. A trademark is a word, name, graphic, phrase, color, sound or even a smell that identifies a single source of goods or services.
Currently, there is no specific legislation that prohibits you from using a famous person's image or identity to create or inspire your product without their express consent. However, there are two legal avenues that they can drive their Ferrari down to stop you from using their likeness.
While you could be sued for unauthorized commercial use of someone's likeness, there are times when it is ok to use a celebrity's image. The simplest method is to get the celebrity's permission to use their likeness. This may require: Fees or royalties paid to the celebrity.
It is a valuable asset for celebrities in California, as it can be a great source of income for them. However, if a company or individual uses a celebrity's image without their permission, they could face civil penalties in a ROP lawsuit.
You should consider contacting the person or their agent and get written permission before using any aspects of their identity. You may have to pay to obtain those rights. You need to investigate the use of a deceased person's name to determine if any rights still exist, and who holds those rights.
What is a Release for Use of Likeness? When you need to use someone's image (for instance, a photograph or video) in a publication, like a newsletter, magazine or website, a Release for Use of Likeness gives you permission from the person in that image.
You may need multiple permissions, not only from the photographer, under copyright, but also from each person depicted, under the rights of privacy and publicity. Generally, artists' models have consented to use of their image in the artwork by virtue of being paid for their services as models.