Michigan Demographic Analysis Worksheet

State:
Multi-State
Control #:
US-04016BG
Format:
Word; 
Rich Text
Instant download

Description

This work sheet will help you define your target audience by describing its demographic characteristics. Answer all the questions on the work sheet. When you are finished, compare your demographic profile against the demographic makeup of your market area. This will help identify the number of people or businesses in your market area that match your demographic profile, which will help you determine the viability of your business. If you are selling to more than one demographic group, describe them in different work sheets.

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FAQ

Michigan DemographicsWhite: 78.41% Black or African American: 13.79% Asian: 3.13% Two or more races: 2.92%

U.S. Government DataU.S. Bureau of the Census. . Bureau of Labor Statistics. Population Statistics.County Business Patterns.Social Security Administration (Office of Policy)Statistical Abstract of the United States.White House Briefing Room.More items...

A demographic refers to distinct characteristics of a population. Researchers use demographic analysis to analyze whole societies or just groups of people. Some examples of demographics are age, sex, education, nationality, ethnicity, or religion, to name a few.

The common variables gathered in demographic research include age, sex, income level, race, employment, location, homeownership, and level of education. Demographical information makes certain generalizations about groups to identify customers.

The population density. The distribution of the population by sex/Gender. The distribution of the population by age. The population growth rate.

What is Demographics?Age.Economic characteristics.Marital status.Race.Sex.

Types of Demographic Information The common variables gathered in demographic research include age, sex, income level, race, employment, location, homeownership, and level of education. Demographical information makes certain generalizations about groups to identify customers.

Demographic characteristics most commonly used in public health statistics include:Age.Gender.Race.Ethnicity.Geographic Area.Educational attainment.Income level.

Demographic information examples include: age, race, ethnicity, gender, marital status, income, education, and employment. You can easily and effectively collect these types of information with survey questions.

Most Common Demographics ExamplesAge.Gender.Race.Marital status.Number of children (if any)Occupation.Annual income.Education level.More items...

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Michigan Demographic Analysis Worksheet