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Licensing is a relationship between Licensor and Licensee, an arrangement between them to use the intellectual property of the former whereas a Joint venture means an agreement between two companies to share resources or provide assistance for a set period of time in exchange for payment.
Trademark royalties are the payments a licensee makes to a licensor in exchange for the use of their trademark. Trademark royalty rates are usually a percentage of the revenue generated by the trademark, and ensure that both parties benefit fairly from the trademark licensing agreement.
Contract manufacturing enables international firms to have goods produced on a large scale without investing in production facilities. In the case of a joint venture, together will produce the goods, but in the case of licensing agreements, the product is manufactured using the brand name of the entity.
Trademark licensing is legally permitted under Section 49 of the Trademark Act, 1999. ing to this section, a registered trademark owner can grant a licence to another entity to use their trademark in connection to specific goods and services.
Differences Between Franchising and Joint Venture The two common ways for different businesses to work together are Franchise agreements and Joint ventures. In Franchise, it enables the use of labels, logos, brand name and trademarks. In Joint Venture, joining hands together in sharing expenses and profits.
A joint venture is a combination of two or more parties that seek the development of a single enterprise or project for profit, sharing the risks associated with its development. The parties to the joint venture must be at least a combination of two natural persons or entities.
A licensing agreement is what creates a partnership. It will lay out how the partners enter, what all the partners agree to, and how you can get out of the agreement. The most commonly used licensing agreements will include trademarks, technology, and trade secrets.