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Generally, the difference between the two is that licenses allow a copyright owner to retain the rights while giving someone else a right to exercise some of them, whereas an assignment results in a copyright owner losing control over the work.
There are two main types of video licenses: exclusive and non-exclusive. An exclusive license means that you grant the right to use your videos to only one party, and you cannot license your videos to anyone else. An exclusive license usually offers a higher fee, but it also limits your exposure and flexibility.
A content licensing agreement allows companies to repurpose or republish material through a legal contract. Often called a copyright license, it's a flexible solution for companies that wish to distribute previously published materials.
An example of a licensing agreement is a contract between the copyright holders of software and another company, allowing the latter to use the computer software for their daily business operations.
Key Takeaways. A licensing agreement allows one party (the licensee) to use and/or earn revenue from the property of the owner (the licensor). Licensing agreements generate revenues, called royalties, earned by a company for allowing its copyrighted or patented material to be used by another company.
To get back to basics, content licensing allows companies to republish or repurpose published material through a legal agreement often referred to as a copyright license. It's a flexible solution for companies looking to add to their digital magazines, blog posts or other content initiatives.