This Package contains sample press releases for use by businesses. It also contains several letters relating to media exposure and new products. The forms included are: Press Release for Major Development, Press Release for New Services, Press Release for New Product, Press Release for Web Based Service, Press Release for New Employee, Press Release for Hiring KEY Employee, Press Release for Web Site Milestone, Thank you letter for Media Exposure, Letter to Demo New Product and Letter Announcing New Product.
Louisiana Press Release Package
Category:
State:
Multi-State
Control #:
US-AB12-PKG
Format:
Word;
Rich Text
Instant download
Description
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How to fill out Press Release Package?
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FAQ
Structure of a Press Release The headline is followed by a lead paragraph containing one or two key sentences in which the end of a news event or story is announced first. The succeeding paragraphs make up the body of the press release and provide supporting information, followed by underlying background information.
How to create a press kit Determine the purpose of the press kit. ... Include contact information. ... Create your business story. ... Compile company facts. ... Gather photos. ... Provide logos. ... Create team bios. ... Link to other press releases.
What Goes Into A Media Kit? An introduction to yourself and your business. This is your chance to explain who you are, what you do and what purpose your business serves. ... Your mission. ... Testimonials. ... Frequently asked questions. ... List of notable clients. ... Services offered. ... Packages and rates. ... Processes.
Press releases can be sent by e-mail to individual reporters or editors. Go to the Newsroom Directory for more information. All Times' e-mail addresses are firstname.lastname@latimes.com. Be highly selective with follow-up calls to your releases.
A press kit often includes photographs, brochures, a press release, details of past press coverage, a bullet point or fact list, executive biographies and information on digital media. Often, free promotional goods known colloquially as swag are also included in kits.
How to make a digital press kit Choose a format. Before picking out any testimonials or About Us content, choose how you plan to make your media kit available for press inquiries. ... Write your company overview. ... List a few milestones. ... Gather your media assets. ... Add a short founder's bio. ... Add to your website.
The objective of designing a press kit is to motivate anyone interested in sharing your story or promoting your brand in some way. At the end of the day, you want to generate earned media (i.e., free media).
To get you started, here's what usually goes in a company press kit: Company details. Start with the essentials: a detailed company description, brand guidelines, high-resolution images & logos. ... Bios & headshots. ... A selection of press releases and examples of media coverage. ... Awards & recognition. ... Contact information.