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Other Character and Entertainment Brand Licensing Examples: The Walt Disney Company x Lightstorm Entertainment ?Avatar 2? consumer products. ?The Super Mario Bros. Movie? x Lush collection. IMG, Lionsgate x ?John Wick: Chapter 4? consumer products. MetLife Pet Insurance Peanuts x Snoopy partnership.
A licensing agreement is a legal contract between two parties, known as the licensor and the licensee. In a typical licensing agreement, the licensor grants the licensee the right to produce and sell goods, apply a brand name or trademark, or use patented technology owned by the licensor.
A trademark license (which is different than a trademark assignment) is basically an agreement in which a trademark owner (the ?licensor?) permits someone else (?the ?licensee?) to use the licensor's trademark in connection with specific products or services.
An example of a licensing agreement is a contract between the copyright holders of software and another company, allowing the latter to use the computer software for their daily business operations.
For example, a company that manufactures toys may license its brand name to a company that produces children's clothing. The clothing company pays the toy company a fee and/or royalties to use the brand name on its clothing.
These are some common types of licensing agreements: Trademark license - outlines how you may use a trademark Patent license - outlines your right to sell, use, make distribute and export a product that is patented Copyright license - outlines your right to reproduce and sell copyrighted assets.