This is a sample press release announcing a company's new web based service .
This is a sample press release announcing a company's new web based service .
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Press releases are a great way to bring your website extra traffic, improve your domain authority, and provide increased brand recognition, as long as they're used appropriately. When press releases net any of these "bonuses," it can be tempting to increase the frequency of distribution.
Press releases are a great way to bring your website extra traffic, improve your domain authority, and provide increased brand recognition, as long as they're used appropriately. When press releases net any of these "bonuses," it can be tempting to increase the frequency of distribution.
The Required Elements of the Press Release Format. A press release contains your business logo, a headline, a lead paragraph summarizing the announcement, and a newsworthy angle. Your press release will have three to four paragraphs of text within the body, hyperlinks, social media links, quotes, and multimedia.
How to Submit a Press ReleaseFind journalists who might be interested in your press release.Get the journalists' contact details.Craft a killer pitch.Make your subject line irresistible.Send your press release pitch (at the right time).Follow-up on your release.
A press release headline appears at the top and center of your press release but below the logo, contact information, and release date.
So, here are the 8 parts you should include in your press release:Create a Stunning Headline. A killer headline upholds top priority in online marketing.Formulate a Newsworthy Angle.Put Your Most Important Information First.Summarize the Key Elements Succinctly.Add Media Contact Details.
Here is how to submit your press release in five steps.Build a Media List.Write a Submission Email to Send With Your Press Release.Syndicate Using a Distribution Service.Promote Your Release on Social Media.Track Performance Using Analytics and Reports.
If you have space, put a link to your press page in your main navigation menu or in your header somewhere. If you can't put it there, put it in your footer menu at the bottom of your website.
Without a press page, other media or PR personnel might not be able to easily get in touch with you for media coverage opportunities. A press page is also a great way to showcase all the places where you have been featured both on and offline, which can build trust and credibility with your online audience.