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An example of a licensing agreement in the restaurant space would be when a McDonald's franchisee has a licensing agreement with the McDonald's Corporation that lets them use the company's branding and marketing materials.
Negotiating a licensing agreement Know at all times what you want from the negotiations. Understand the company's position. Demonstrate personal and professional integrity. Find the courage to end negotiations rather than accept poor terms.
What are the disadvantages of licensing? The license agreement is normally for a considerable period of time and there may be an annual minimum royalty required. New technology may become available making the licensed opportunity obsolete. The agreement may force the licensee to accept restrictions on its marketing.
In this case, the price of a license to use any intellectual property is calculated ing to an agreed percentage of a retail or wholesale price, and then multiplied by the number of items being produced. Royalty rates are typically 5-10% of a retail price, or 15-20% of a wholesale price.
10 Tips for Successful Contract Negotiation Start with a draft. ... Break it down into smaller pieces. ... Keep your initial terms simple. ... Know your ?why.? ... Prioritize your key objectives. ... Ask questions and understand your counterparty's motives. ... Come prepared with research.
Renegotiating a contract is a two-way process that requires listening and negotiating skills. You should not assume that the other party will agree to your proposal without any objections or counter-offers. You should listen to their concerns and feedback, and try to understand their perspective and motivations.
License Agreement Tips Firmly establish ownership. A good contract should clearly state what rights are being granted pertaining to the intellectual property in question. ... Do not overlook definitions. ... Define the royalty system. ... Explain the quality assurance monitoring process. ... Be aware of government regulations.
Negotiating a licensing agreement Know at all times what you want from the negotiations. Understand the company's position. Demonstrate personal and professional integrity. Find the courage to end negotiations rather than accept poor terms.