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Bundling refers to when two or more goods are sold together as a package. Microsoft Office, Cable TV, Lexis-Nexis, and Spotify all provide examples of bundling. What if there was no bundling and you had to pay for Cable TV by channel rather than purchasing channels in bundles?
What are price bundling examples? When price bundling, companies will sell two products together at a lower price than the sum of the individual price of each product. Common bundle pricing examples are cable TV and mobile plans and fast food restaurant value meal combos.
For example, a clothing retailer could bundle three slow moving items, like sandals and sunglasses, with a popular item like a dress, and offer the bundle at a lower price. This could encourage customers to save money and buy the bundle.
Companies that offer bundling tend to give a 5% to 25% discount on each policy. Homeowners insurance typically gets the biggest discount since your home's value is likely far greater than your car's.
Bundling services invites your clients to imagine how your products and services could work together. For example, if you have a hair salon but also offer makeup and updos, a package featuring all three might get a client to splurge on them for a special occasion.
How to create perfect product bundles: major types + 8 bundling tips Increase the AOV. ... Reduce marketing and fulfillment costs. ... Introduce new products to customers. ... Battle overstocking. ... Highlight seasonal promotions. ... Boost loyalty.
Create separate landing pages for bundles This practice is excellent for promoting bundles that tie high-selling products with lower-performing items or clear old stock. It's a great place for buyers to check for offers and discounts. Clearly displaying your offers will help customers easily discover them.
Typical examples of bundling include option packages on new automobiles and value meals at restaurants. In a bundle pricing scheme, companies sell the bundle for a lower price than would be charged for items individually.