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A shareholder letter is a document that company executives create to inform company shareholders about its operations and events that occurred during the year. It allows the company to discuss company operations with its shareholders and give them insight into what to expect in the coming year.
Good shareholder letters spell out who they are and what their vision is for the company over the long term. This instills trust in stakeholders and provides a level of cushion when a seemingly out-of-character decision is made (e.g., Amazon buying Whole Foods).
How to Write a Shareholder Letter Create a format that will benchmark performance. Using a similar format each year will help shareholders easily benchmark a company's performance. ... Focus on accomplishments, not activities. ... Look forward. ... Rigorously review. ... Conclusion.
Be concise: Ensure that the shareholder letter contains only the most vital information. The goal is to keep the shareholders' attention while communicating effectively. Be consistent: Consistency in different shareholder letters facilitates making comparisons and identifying progress.
A shareholder letter is written by the executives of a company to the shareholders, briefing them on its operations during the year. The shareholder letter covers the year's financial results, market conditions, key achievements, challenges, and upcoming plans for the upcoming years.
How to Write a Shareholder Letter Create a format that will benchmark performance. Using a similar format each year will help shareholders easily benchmark a company's performance. ... Focus on accomplishments, not activities. ... Look forward. ... Rigorously review. ... Conclusion.