Hawaii Assignment of Trade Name, Trademark or Service Mark is a process whereby an individual or company assigns rights to a trade name, trademark, or service mark to another individual or company. The assignee then has the exclusive rights to use the trademark or service mark in commerce in the state of Hawaii. This assignment process is governed by the laws of the State of Hawaii and is overseen by the Hawaii Department of Commerce and Consumer Affairs. There are three types of Hawaii Assignment of Trade Name, Trademark or Service Mark: 1. Assignment of Trade Name: This is when a business assigns the right to use its trade name, including any associated logos or symbols, to another business. 2. Assignment of Trademark: This is when a business assigns the right to use its trademark, including any associated logos or symbols, to another business. 3. Assignment of Service Mark: This is when a business assigns the right to use its service mark, including any associated logos or symbols, to another business. In all cases, the assignee must register the trade name, trademark, or service mark with the Hawaii Department of Commerce and Consumer Affairs in order to use it in commerce.
Hawaii Assignment of trade Name, Trademark Or Service Mark
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FAQ
A trademark can be associated with or it can be part of your trade name and can be used to provide legal protection for the use of names, logos, symbols, or company slogans. Two easily recognized examples of trademarks are Nike's swoosh symbol and Coke's "Coca-Cola" written in its distinctive script.
Normally a trademark appears on the product or on its packaging, while a service mark appears on advertising for the services. A trade name is an actual or assumed name of a business entity, not a name for a specific product or service.
Service marks are brand names or logos that identify a service provider; they can consist of a word, symbol, or design. Service marks are a form of intellectual property and are considered an intangible asset that is provided for the benefit of another.
For example, a tag or label for the goods, a container/packaging for the goods, a display associated with the goods, or a photograph of the goods are examples of trademark specimens. A service mark specimen is an actual example of how you are using the mark in commerce on or in connection with the identified services.
The trademark performs a different function than the trade name. The trade name identifies the company while a trademark distinguishes and identifies the source of the goods or services. Confusion can also emanate from the common practice of some businesses including part of or all of the trade name in the trademark.
For example, is McDonald's a service or a product? McDonald's the company is a service. Within that service - providing fast food - the company may have many products that are also trademarked.
How do trademarks compare to service marks? Service marks identify the source of a service while trademarks refer to both service marks as well as those marks that identify the source of a product. How can a trademark be formatted? Trademarks can be a combination of letters, numbers, or symbols.
A trademark is used for goods, while a service mark is used for services. A trademark: Identifies the source of your goods or services. Provides legal protection for your brand.