Hawaii Exemplification is a process of demonstrating the characteristics of Hawaii by using a variety of methods, such as photographs, artwork, stories, and videos. This process is often used in marketing and advertising campaigns to illustrate the desirable qualities of Hawaii and to attract tourists. There are two main types of Hawaii Exemplification: direct and indirect. Direct exemplification uses images or stories to depict the beauty of Hawaii and to highlight its cultural and geographical features. Indirect exemplification involves using visual metaphors and symbols to evoke the feeling of being in Hawaii without actually depicting the physical landscape. Examples of this type of exemplification include images of hula dancers, beaches, and palm trees.