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An MSA is an agreement under which one person or entity agrees to market or promote the services of another in exchange for compensation. An example is a mortgage broker who promotes the services of a real estate broker, or vice versa. MSAs should focus on marketing, not referrals.
A marketing agreement is a document, signed by all parties involved, that lists the scope of work to be undertaken, and any duties and expectations that the business has of the marketing agency.
A marketing agreement is a formalised document that delineates the terms and conditions under which parties agree to promote and market a product or service. It serves as a foundational blueprint, outlining roles, responsibilities, and deliverables to ensure alignment in marketing efforts.
A joint marketing agreement is a contract between two or more parties in which at least one party agrees to collaborate on promoting the other's offerings. Joint marketing agreements are sometimes called co-marketing agreements or co-branding agreements.
A real estate marketing agreement is a strategic union between a real estate broker or a developer and a mortgage or title company. The agreement is for the developer or real estate office to promote/market the services of the mortgage or title company for a fee.
Thus, a marketing agreement is essentially a legally binding contract between two parties. One of them is offering their goods and services in the market while the other is the one who would market or promote these goods in the market.