The Georgia Right of Publicity — Picture and Name Release refers to a legal concept that grants individuals the exclusive right to control the use of their name, image, voice, and likeness for commercial purposes. This right aims to protect individuals from unauthorized exploitation of their identity in advertisements, promotions, or any other commercial ventures. In Georgia, individuals have the ability to safeguard their personal brand and exercise control over how their name and image are used. One type of Georgia Right of Publicity — Picture and Name Release is the Consent and Release Agreement. This agreement is a written contract between an individual (the "releaser") and a company or individual (the "released") seeking permission to use the releaser's name and image for specific commercial purposes. With the consent and release agreement, the releaser grants the released the explicit rights to use their name and likeness according to the terms and conditions specified in the agreement. Another type is the License Agreement, which allows the individual to grant a specific license to third parties for the use of their name and image. This agreement outlines the scope of the license, including duration, territory, and purpose of use, while also setting forth any compensation or royalties the individual may receive in return for granting the license. Furthermore, Georgia recognizes a specific category of rights referred to as the "right of publicity after death." This means that even after an individual's passing, their right of publicity can be transferred to their heirs or beneficiaries as an inheritable asset. This provision ensures that the deceased individual's name, image, and likeness continue to be protected and remain under the control of their designated representatives. In addition to these different types of agreements, it is essential to note that the Georgia Right of Publicity — Picture and Name Release is subject to certain limitations and exceptions. These may include instances of free speech, news reporting, parody, or situations where the individual's identity is already publicly known or has become a part of the public domain. Overall, the Georgia Right of Publicity — Picture and Name Release plays a crucial role in safeguarding an individual's identity and control over commercial use of their name and likeness. It ensures that individuals have the right to authorize or refuse the use of their identity for commercial purposes, offering protection against unwarranted exploitation while allowing them to manage their personal brand effectively.