Florida Products and Services Differentiation Worksheet

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Multi-State
Control #:
US-04031BG
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Word; 
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Description

In marketing, product differentiation is the process of distinguishing a product or offering from others, to make it more attractive to a particular target market. This involves differentiating it from competitors' products as well as a firm's own product offerings. Differentiation can be a source of competitive advantage. Marketing or product differentiation is the process of describing the differences between products or services, or the resulting list of differences. This is done in order to demonstrate the unique aspects of a firm's product and create a sense of value.
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FAQ

Differentiated service is a design pattern for business services and software, in which the service varies automatically according to the identity of the consumer and/or the context in which the service is used.

Service Differentiation Uniqueness in service can be achieved through differentiated order processing, reduced wait times, service quality, etc. The fast food chain McDonald's, is a good example of a brand with service differentiation.

Product Differentiation Types & FactorsHorizontal differentiation: Distinctions in products that cannot be evaluated in terms of quality.Vertical differentiation: Distinctions in products that can be evaluated in terms of quality.Simple (or Mixed) differentiation: Differentiation based on numerous characteristics.

An example of product differentiation is when a company emphasizes a characteristic of a new product to market that sets it apart from others already on the market. For example, Tesla differentiates itself from other auto brands because their cars are innovative, high-end, and battery-operated.

Product differentiation is what makes your product or service stand out to your target audience. It's how you distinguish what you sell from what your competitors do, and it increases brand loyalty, sales, and growth. Focusing on your customers is a good start to successful product differentiation.

A product is a tangible item that is put on the market for acquisition, attention, or consumption, while a service is an intangible item, which arises from the output of one or more individuals.

Here are 7 ways to differentiate your services from competition. Ordering ease. Delivery. Installation. Customer training. Customer consulting. Maintenance and repair. Returns.30-Dec-2017

A product is a tangible item that is put on the market for acquisition, attention, or consumption, while a service is an intangible item, which arises from the output of one or more individuals.

Coke differentiation strategy is for development of product (soft drinks) and services (delivery) to offers unique feature & attributes. Value Addition in features helps a company to offer a special price for it. Like when you buy mineral water is cost you less but when you buy vitamin water, its price is little high.

For example, a candy company may differentiate their candy by improving the taste or using healthier ingredients. Although its competitors have cheaper candy, they can't provide the taste that consumers may want from that specific candy company.

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Florida Products and Services Differentiation Worksheet