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The licensor typically charges a fee and/or royalties for the license. For example, a company that manufactures toys may license its brand name to a company that produces children's clothing. The clothing company pays the toy company a fee and/or royalties to use the brand name on its clothing.
Coca-Cola utilizes licensing to diversify its product offerings, allowing third-party companies to create merchandise ranging from apparel and accessories to home decor and collectibles, all emblazoned with the company's distinctive branding.
An agreement granting a third party a license to use trademarks, service marks, copyrights, or other intellectual property (IP) rights in a character, film, television program, video game, or other artistic property for the creation of consumer products for distribution, marketing, and sale.
Begin your license agreement by defining who all parties are. From there, add information about license grants, charges, licensee's obligations, intellectual property rights, limitation of liability, confidentiality, governing law, waivers, etc. End the template with an agreement form to sign.
Merchandise License Overview As per terms of the agreement, the copyrighted material can be used on merchandise, such as clothing, posters, or any other product that can be sold, and in exchange the copyright holder will receive some form of compensation, often as a percentage of the total sales.
Examples of license agreements, include: Example: Walt Disney granting McDonalds a license for McDonalds to co-brand McDonalds Happy Meals with a Disney trademarked character. The license of a technology where the licensee is granted the right to use the licensor's software, or other intellectual property asset.
Indulgent Eating After Exercise One common example of the licensing effect occurs when people overindulge in unhealthy foods after engaging in physical exercise.
Common Licensing simplifies administration and support while providing more secure license activation and management. You can use Common Licensing to: View current licenses for GE products on your computer. Choose your licensing method: Internet, local intranet, GE USB Hardware Key, file-based.