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In a licence agreement, the business owner, the Licensor, grants a Licensee the right to use the Licensor's brand name and other intellectual property rights such as copyrights and trade secrets. The main difference between a distributorship and licensing is that the Licensee is responsible for any manufacturing.
This legal framework is essential for protecting the rights of creators while enabling the dissemination and commercial exploitation of their work. There are three primary types of licensing that form the backbone of this system: open licensing, exclusive licensing, and non-exclusive licensing.
A license and distribution agreement is a legal, written contract between two parties who wish to share the rights to a brand, patent, or trademark.
A distribution license is a type of marketing license that allows a company to distribute a product or service in a specific geographic area. It is a permission, usually revocable, to commit an act that would otherwise be unlawful. The certificate or document evidencing such permission is also called a license.
Music distribution is the way that the music industry makes recorded music available to consumers. Music licensing is about placing recorded music and compositions and synchronising it against pictures such as films, TV, Trailers or Video Games.
Licensing content means that the influencer created content for a brand and is allowing the brand to utilize the content in certain areas. Selling content means that the influencer created content for a brand and the brand is going to own the content outright.